Through our sponsorships, we aim to create value and benefits for all parties involved. We see our involvement as an important part of our social responsibility and market communication. It's of utmost importance that our sponsorships are based on commercial grounds, and we make demands on the organizations we choose to support.

We currently support a wide range of initiatives, organizations and activities. Our aim is to spread our sponsorships widely to include areas such as social and humanitarian work, culture, environment, research and education.